"The president is making his campaign official slightly earlier than is typical for an incumbent so he can get a jump on fund-raising in a season that's likely to shatter all records. Obama's team has been asking campaign bundlers to raise $350,000 each, no easy task since campaign finance laws limit gifts to $2,500 per donor. Two sources tell CNN the campaign team hopes that in total their bundlers will raise $500 million, leaving the campaign to raise another $500 million and amass a record-breaking $1 billion war chest."
http://articles.cnn.com/2011-04-02/politics/obama.re.election.launch_1_campaign-team-bundlers-patrick-gaspard?_s=PM:POLITICS
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